Are you a thought leader or C-Suite professional looking to write a non-fiction book as your business calling card? Learn how to transform your expertise into a book you can use as a networking tool to increase your reach and expand your online presence.
How to Find the Right Podcast to Market Your Book
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Hey Reader, I've been thinking about our world lately, and how it seems that everything is going to S***. However, I always remind myself of one important constant: I can always make the world a better place! What does that mean? Do I need to start a non-profit? Nope! I can make a big difference by doing a simple act of kindness: holding a door, complimenting someone on their outfit, or sharing a smile and a friendly "Hello!" Don't believe that little acts of kindness make a huge difference in someone's life? In my previous life, I was a STEM teacher in middle school. We had trainings...LOTS of THEM! One training we took annually was on preventing teen suicide. The instructor told us a story about a boy who was bullied at school. He had decided he was going to take his life, so he cleared out his locker and carried a heavy pile of books on his walk home. At one point, the stack lost its balance, and the books toppled over. Another boy from his school came over and helped him stack his books again. That one act of kindness changed the boy's mind. And he became best friends with the boy who stopped to help him with that ONE act of kindness. So if you ever doubt your ability to make a difference, think of the boy who was bullied and his new friend who literally gave him a new lease on life - a reason to live! We are all important members of our community, and we need to find what connects us instead of focusing on our differences. Because when it comes down to it, WE are ALL Humankind. Reply back and tell me your one act of kindness you offered to another human this week :) Speaking of community, have you checked out my new Skool community? You don't only get amazing support from other professionals, you also receive a complimentary monthly coaching and a coffee publishing chat in Self Publishing for Leaders. Come and join us! You know what I noticed? π My clients who excel at publishing their books on a timeline benefit greatly from book coaching. It's included in my ghostwriting service, but even if you're not my ghostwriting client, you can benefit by scheduling monthly sessions to stay on track with your publishing timeline! If you feel like you want professional ghostwriting assistance with your book (but you aren't ready to hire a ghostwriter), then hop on my Path to Publishing Discovery call calendar. π π βοΈ π π βοΈ π π βοΈ π π βοΈ π π βοΈHere's a story for you... π In my last newsletter, I shared my experience in podcasting. Being a podcast host, I understand how frustrating it is to be spam-pitched constantly. Then, when I reply back that the fee is $250 to guest on my show, the agent responds, "Oh, well, my client doesn't want to pay to be on your show!" Oh, so it's OK for them to pay YOU, but it's not OK for them to pay ME? Well, I don't know about you, my friend, but I don't work for free. That's called slavery! However, if I invite a guest on my show (because I know they will bring significant value and cross-promote my show), I don't charge them a guest fee. Reciprocation is the name of the game in the Creator Economy. But how can you, as an author without a podcast, get into the loop and be considered for an interview on a top podcast? Let's unpack this challenge... π¦ π― Does this podcast's audience align with the readers I am trying to reach? π― What specific value can I bring to this host and their listeners that makes me worth inviting? π― Am I prepared to cross-promote this episode to my own audience if the host invites me on? π― Have I built enough of a presence or platform that a podcast host would see me as a credible, worthwhile guest? Now, let's break this down... 𧩠1. Define your ideal podcast audience before you pitch a single show. Get specific about who you are trying to reach with your book, then search for podcasts where that exact listener already shows up. When your audience and the hostβs audience overlap, you bring built-in value to the conversation, and your pitch practically writes itself. 2. Build a one-page guest profile that leads with what you give, not what you want. Before reaching out to any host, put together a clear, concise document that outlines your topic, your talking points, and what their listeners will walk away with. Hosts are looking for guests who make their show better. Show them upfront that you are that guest. 3. Grow your own platform, so hosts have a reason to say yes. Even a modest but engaged following on LinkedIn, a Substack newsletter, or an active social presence signals to a host that you will bring people to their show, not just borrow their audience. Start building now, before you pitch, because reciprocation only works when both sides have something to offer. π‘Final Thoughts: The fastest way to stand out as a pitch-worthy guest on a podcast is to lead with generosity before you ever hit send. Offer the host a reciprocal interview on your platform, a live video promotion, or a dedicated blurb in your newsletter. Show them you're already thinking about how to send your audience their way. That single gesture separates serious authors from everyone else! And one more thought: leave your degrees out of the pitch. No podcast host has ever booked a guest with sixteen credentials after their name. What they care about is whether you can hold a conversation, serve their audience, and show up ready to deliver. Lead with your story, your insight, and your generosity. That is what gets you invited back. ποΈπͺποΈ Need Assistance Building Your Book Audience? ποΈπͺποΈ Publishing your book isnβt the finish lineβitβs where the real work begins. Want to know more? My friend, Virginia, has a newsletter that breaks down how to use podcasting, podcast SEO, and strategic conversations to keep your message visible, land speaking opportunities, and turn readers into clients. If you want your content to keep working after itβs published, donβt miss out! Subscribe here β https://podcastabundance.kit.com/podcasttogrowβ πππ― πππ― πππ― πππ― πππ― πππ― πππ― πππ― πππ― π€ Client Testimonial of the Week: I recently took a poll on LinkedIn, asking my followers if they felt that using a ghostwriter translates to authentically telling your story. About two-thirds of respondents said no. The perception is that ghostwriters do ALL the work, while the author does none. That's simply not the case. My authors can be as involved as they want when we write their book together, which strongly maintains their voice. It also highly depends on your writer or editor and their approach to working together. "After I finished writing my manuscript, I knew I'd want to find a team to help me bring it to the next level prior to publishing. I took a ton of meetings, phone calls, and Zooms until I landed on Write For You. I wanted my voice and story to feel like mine while going through a 'polish,' and that's exactly what she did. Lynn respected my story and my writing style. She offered suggestions but never pushed her own style on me. I never felt like I wasn't still in control of what was a very personal project for me. The working process was smooth and very quick. If I could give her a higher rating, I would!" -Jay Barbanel Ready to take your book content to the next level? (π Because it's less expensive to hire a professional writer or editor than it is to pick up the pieces of your reputation after publishing a book with a ton of grammar mistakes! π ) βThen hop on my Self-Publishing Discovery Call calendar.β πWant to learn more? I've compiled a playlist of my top book marketing episodes from my podcast, Self Publishing for Professionals. Click here to listen to the playlist! While you're there, make sure to leave a review! π₯How to Break Through Writer's Block and Finish Your Book π₯ Are you getting stuck, staring at a blank page, not sure what to do next? Are you frustrated because your book progress is moving along slower than a snail through molasses? βJoin my free community for access to my upcoming workshop, where I show you techniques to avoid or work around writer's block. These are the same methods that I use in my professional writing. This is free, interactive, and designed to save you a whole lot of frustration! β¬οΈ Click your preferred calendar button below to automatically add this event to your calendar! β¬οΈ Your Publishing Partner, Lynn "Elikqitie" Smargis P.S. β Are you looking for a fresh set of eyes on your manuscript for a review? Grab a spot on my Self-Publishing Discovery Call calendar to find out how quick and easy this process can be! |
Lynn Smargis Ghostwriter
Are you a thought leader or C-Suite professional looking to write a non-fiction book as your business calling card? Learn how to transform your expertise into a book you can use as a networking tool to increase your reach and expand your online presence.
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