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Why Broad is Bad When it Comes to Book Genre
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Hey Reader, Gardening, and finding the right plants for your garden, can be tricky. Sometimes I feel more like a scientist doing an experiment than a gardener! Luckily, you eventually find out what works by trial and error, and gathering data. Using native plants is also helpful, but you need to figure out which plants work for your garden, how much you want to invest, and which plants are the most attractive. Then you have a short-list of plants you want to maintain, taking the guesswork out of gardening (and saving you a boat load of time!) Which is the same for books. You need to niche down to find the sub-topic that works for your vertical. ππ π ππ π ππ π ππ π You know what I noticed? π π π π π ππ π ππ π π β When you join Self Publishing for Leaders not only do you get to be part of a positive and supportive author community, you also receive free monthly coaching workshop! You're also invited to our Author's Brew: our monthly chat about writing and publishing your books. Come in, ask questions, share your wins, and your published book with the community. Here's what's up... π‘Many creators tend to overthink their platform, brand, and message. I recently had a "conversation" with a member of another Skool community I've recently joined called The Content Revenue Lab. Another creator was obsessing about his message and that he didn't want to blend his personal message with his business message. He didn't want to sounds salesy, but he wanted to share his knowledge with his YouTube channel. In doing so he's named his channel with a very broad name, and, quite frankly, no one is sure what his channel is about. He is wondering why he isn't getting subscribers and he's afraid to niche down because he doesn't want to exclude people from his platform. But guess what? You don't want to attract everyone. A platform that's for everyone is for no one. You want to stand out and attract the people who are most interested in your niche, brand, and message. That creates strong, focused content that the right people will line up to read, watch and listen to. I recently published "From Idea to Outline in One Weekend," so that new and returning authors can take the right steps to find out their niche. Stop wasting time and overthinking, because you're better off choosing a niche that fits your message and using the time you would have spent overthinking to write your book. Your book idea has been waiting long enough. Grab your copy today! π π βοΈ π π βοΈ π π βοΈ π π βοΈ π π βοΈHere's what you need to know... π β‘οΈ If someone landed on your platform today without knowing you, would they immediately understand what you do and who you serve? If the answer is no, your message is working against you. A broad, undefined platform does not feel inclusive to new visitors., it feels confusing. And confused visitors do not subscribe, follow, or buy. They move on in seconds and never come back. β‘οΈ Are you afraid to niche down because you don't want to exclude people, and is that fear actually costing you the audience you want? Trying to attract everyone is the fastest way to connect with no one. The creators and authors who build loyal, engaged audiences are not the ones casting the widest net. They are the ones speaking specifically and clearly to a defined audience, their avatar, that the right people feel like they found exactly what they were looking for. β‘οΈ How much time have you spent overthinking your message that could have gone directly into writing your book? Overthinking your brand and platform is one of the most common ways authors stall before they ever start. Every hour spent debating whether your message is too narrow or too salesy is an hour that belongs to your manuscript. Clarity comes from doing the work, not from circling the question indefinitely. π‘Final Thoughts: Your niche is not a cage. It is a compass. It tells you what to create, who to create it for, and how to show up consistently so the right people can find you. A platform built around a focused message will always outperform a broad one because it gives your audience a reason to stay, share, and come back for more. Stop waiting until everything feels perfectly positioned and start writing. The clarity you are looking for will reveal itself in the work. Your readers are waiting for that book. Stop circling and start building it! π°πͺπ° Use this tool to save time on self-editing your book π°πͺπ° Did you know there's a simple tool you can use to reduce the time you need to self-edit your book? (This tool will also assist any professionals you hire so that your book's style is consistent.) βCheckout episode #54 on how to create and use your Book Style Guide. It's an easy tool to create, but it's a game changer! πππ― πππ― πππ― πππ― πππ― πππ― πππ― πππ― πππ― π€ Client Testimonial of the Week "Lynn is a wonderful writer! She has creative ideas and listens to her clients." -Gina Luke Ready to take your book content to the next level? Join my upcoming cohort from July 6th to 17th for my course: Jumpstart Your Author Journey. This cohort is designed for authors who want direction in writing their book, without spending the next three to six months guessing what to write. What you get: *eight group coaching sessions with me to answer your questions around writing and finishing your book And, because this is my beta-workshop (it's the first time I'm offering it) you can get in for the introductory price of $97! Jump in now, because once the doors close, you won't be able to get in on this offer. πWant to learn more? Join my community, Self Publishing for Leaders. It's only free for the next 35 members, so get in now! Once you're in, click on courses and purchase Jumpstart Your Author's Journey today! π Learn a new perspective on your business πMy friend, Frederick, has a great newsletter called Prosperity Pathways. If you like my newsletter you will probably like this one too because it gives you the steps to create a sustainable pipeline for your business so it can prosper! Hereβs the link to try it out (itβs 100% FREE).β πΊοΈ Upcoming Coaching: New Ways to Get Your Book in Front of the Right Readers πΊοΈ We will cover how to build a launch team, get featured on podcasts, leverage influencers, create audiogram reviews, and find your niche market so your book lands in the hands of readers who need it most. You will walk away with fresh ideas, a clear action plan, and strategies you can start using right away. βJoin my free community for access to my upcoming workshop, where I'll reveal misconceptions and why they aren't true. This is free, interactive, and designed to save you time, money, and a whole lot of frustration! β¬οΈ Click your preferred calendar button below to automatically add this event to your calendar! β¬οΈ Your Publishing Partner, Lynn "Elikqitie" Smargis P.S. β Are you looking for a fresh set of eyes on your manuscript for a review? Grab a spot on my Self-Publishing Discovery Call calendar to find out how quick and easy this process can be! |
Lynn Smargis Ghostwriter
Are you a thought leader or C-Suite professional looking to write a non-fiction book as your business calling card? Learn how to transform your expertise into a book you can use as a networking tool to increase your reach and expand your online presence.
Hey Reader, Gardening, gardening, gardening. Lots of tomatoes, purple potatoes, string beans and sunflowers. I've been eating watermelon gazpacho with the fresh tomatoes and basil from my garden. One of my favorite garden experiences? Smelling the warm garden goodness of tomato plants and tomatoes on the vine in the summer! Now that we've talked veggie power, let's dive into this week's newsletter! ππ π ππ π ππ π ππ π You know what I noticed? π π π π π ππ π ππ π π That authors who receive...
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