Is your author website turning readers away 😬 ?


Hey Reader,

Gardening, gardening, gardening. Lots of tomatoes, purple potatoes, string beans and sunflowers. I've been eating watermelon gazpacho with the fresh tomatoes and basil from my garden. One of my favorite garden experiences? Smelling the warm garden goodness of tomato plants and tomatoes on the vine in the summer!

Now that we've talked veggie power, let's dive into this week's newsletter!

πŸŒŸπŸ”” πŸ‘€ πŸŒŸπŸ”” πŸ‘€ πŸŒŸπŸ”” πŸ‘€ πŸŒŸπŸ”” πŸ‘€ You know what I noticed? πŸ‘€ πŸ”” 🌟 πŸ‘€ πŸ”” πŸŒŸπŸ‘€ πŸ”” πŸŒŸπŸ‘€ πŸ”” 🌟

​
​
That authors who receive support and professional guidance are the most successful (and least stressed) authors!

When you join Self Publishing for Leaders not only do you get to be part of a positive and supportive author community, you also receive free monthly coaching workshop! You're also invited to our Author's Brew: our monthly chat about writing and publishing your books. Come in, ask questions, share your wins, and your published book with the community.


When was the last time you looked at your author website through the eyes of a reader?

Does it tell them who you are, what your book is about, and why they should care? Does your bio connect with people, or does it read like a resume? And here's a big one: are you writing in first or third person because someone told you to, or because you actually understand why it matters?

If you hesitated on any of these questions, you're not alone. Most authors build their websites by guessing, copying what others do, or following outdated advice. The result? A site that doesn't do its job.

That's why I've invited Laura from Tertulia into our community for a live workshop: Stop Guessing: What Your Author Website Actually Needs.

You don't want to attract everyone. A platform that's for everyone is for no one. You want to stand out and attract the people who are most interested in your niche, brand, and message. That creates strong, focused content that the right people will line up to read, watch and listen to.

Laura will walk us through the essential elements every author website needs, the mistakes most authors make without realizing it, and the small changes that make a big difference in how readers, event planners, and publishers perceive you online.

Bring your questions. This is a live, interactive session designed to give you real answers, not generic tips you could Google.

Stop guessing and start knowing exactly what your author website needs.

This is one workshop you'll want to attend live!

Join the workshop inside my community, Self Publishing for​ Leaders, a free author support community.


Stuck on an Idea for Your Book?

I recently published "From Idea to Outline in One Weekend," so that new and returning authors can take the right steps to find out their niche. Stop wasting time and overthinking, because you're better off choosing a niche that fits your message and using the time you would have spent overthinking to write your book.

​Get a complete playbook that walks you through every decision, every exercise, and every step from concept to finished outline in three days.​

Your book idea has been waiting long enough. Grab your copy today!

πŸ“– πŸ“ ✍️ πŸ“– πŸ“ ✍️ πŸ“– πŸ“ ✍️ πŸ“– πŸ“ ✍️ πŸ“– πŸ“ ✍️


Here's what you need to know... πŸ“Œ

➑️ If someone landed on your platform today without knowing you, would they immediately understand what you do and who you serve? If the answer is no, your message is working against you. A broad, undefined platform does not feel inclusive to new visitors., it feels confusing. And confused visitors do not subscribe, follow, or buy. They move on in seconds and never come back.

➑️ Are you afraid to niche down because you don't want to exclude people, and is that fear actually costing you the audience you want? Trying to attract everyone is the fastest way to connect with no one. The creators and authors who build loyal, engaged audiences are not the ones casting the widest net. They are the ones speaking specifically and clearly to a defined audience, their avatar, that the right people feel like they found exactly what they were looking for.

➑️ How much time have you spent overthinking your message that could have gone directly into writing your book? Overthinking your brand and platform is one of the most common ways authors stall before they ever start. Every hour spent debating whether your message is too narrow or too salesy is an hour that belongs to your manuscript. Clarity comes from doing the work, not from circling the question indefinitely.

πŸ’‘Final Thoughts:

Your niche is not a cage. It is a compass. It tells you what to create, who to create it for, and how to show up consistently so the right people can find you. A platform built around a focused message will always outperform a broad one because it gives your audience a reason to stay, share, and come back for more. Stop waiting until everything feels perfectly positioned and start writing. The clarity you are looking for will reveal itself in the work.

Your readers are waiting for that book. Stop circling and start building it!


πŸ”°πŸ’ͺπŸ”° Use this tool to save time on self-editing your book πŸ”°πŸ’ͺπŸ”°

Did you know there's a simple tool you can use to reduce the time you need to self-edit your book? (This tool will also assist any professionals you hire so that your book's style is consistent.)

​Checkout episode #54 on how to create and use your Book Style Guide. It's an easy tool to create, but it's a game changer!

πŸ‘πŸŒŸπŸ’― πŸ‘πŸŒŸπŸ’― πŸ‘πŸŒŸπŸ’― πŸ‘πŸŒŸπŸ’― πŸ‘πŸŒŸπŸ’― πŸ‘πŸŒŸπŸ’― πŸ‘πŸŒŸπŸ’― πŸ‘πŸŒŸπŸ’― πŸ‘πŸŒŸπŸ’―

🀝 Client Testimonial of the Week

Five stars for Lynn's editing services! She made the writing process seamless and enjoyable. Her ability to match my voice while elevating the content was impressive. Great communication throughout the project. I will be recommending her to aspiring authors!

-Shawn Mingus


Ready to take your book content to the next level?

Join my upcoming Masterclass: Jumpstart Your Author Journey on October 19th.

This cohort is designed for authors who want direction in writing their book, without spending the next three to six months guessing what to write.

What you get:

*Eight live group coaching sessions with me to answer your questions around writing and finishing your book
*A special edition, spiral bound copy of From Idea to Outline
*An online course that guides you through 24 exercises, which is the framework I use for my ghostwriting clients

You can get in for the introductory price of $59 for VIP monthly membership or $197 one-time payment.

Jump in now, because once the doors close, you won't be able to get in on this offer.

😊Want to learn more? Join my community, Self Publishing for Leaders. Once you're in, click on courses and purchase Jumpstart Your Author's Journey today!


Your Publishing Partner,

Lynn "Elikqitie" Smargis

P.S. – Are you looking for a fresh set of eyes on your manuscript for a review? Grab a spot on my Self-Publishing Discovery Call calendar to find out how quick and easy this process can be!

Lynn Smargis Ghostwriter

Are you a thought leader or C-Suite professional looking to write a non-fiction book as your business calling card? Learn how to transform your expertise into a book you can use as a networking tool to increase your reach and expand your online presence.

Read more from Lynn Smargis Ghostwriter

Hey Reader, If you like a great dystopian story, with so many plot twists you're having to watch every recap to keep up with the story line, then I would highly recommend watching SILO on Apple TV. Not giving away any spoilers, but I will say this: The actress they chose for the main protagonist, Juliette, is phenomenal, as are many of the cast members. They are truly believable! Excellent plot, fabulous acting, and a world so immersive you'll find yourself thinking about it long after the...

Hey Reader, Gardening, and finding the right plants for your garden, can be tricky. Sometimes I feel more like a scientist doing an experiment than a gardener! Luckily, you eventually find out what works by trial and error, and gathering data. Using native plants is also helpful, but you need to figure out which plants work for your garden, how much you want to invest, and which plants are the most attractive. Then you have a short-list of plants you want to maintain, taking the guesswork out...

Hey Reader, Have you used AI for your workflow or to create images? I've found that it's great for creating polls, assisting me with Amazon descriptions for my books, and assisting me in marketing research. For my personal creativity, I love using it to make wallpaper for my computer. This is my most recent creation, it's my Granddog Minnow, flying high above a town, with angel wings. It comes from a picture my daughter took while visiting her grandparents. There was a mural of angel wings on...